Google Product Reviews Program Takes Shape – Logos on Product Search pages
Product reviews are an essential part of online shopping. BazaarVoice and PowerReviews provide incredible value to merchants and eventually the consumers who use the reviews to make informed buying decisions.
Back in April, Google announced its Product Reviews Program in partnership with BazaarVoice. In the blog post, Google mentioned that it would display the logo of the merchant that a review came from on Google Product Search.
Through the program, we will begin featuring full-length product reviews and user ratings from participating retailers and manufacturers wherever it will help users with their shopping, including in our search results and advertising programs. On Google Product Search, for example, we’ll feature your logo alongside representative reviews from your site, increasing brand exposure for your web store at a key point in the conversion process.
I’m starting to see these logos. Here are some examples:
Search: Nesco Professional FD-75PR 700 Watt Food Dehydrator – see logo for Northern Tool
Search: Cuisinart CBT-500 SmartPower 600 Watt Chrome Blender - see logos for HSN, QVC, and Best Buy
Obviously a great branding opportunity for any merchant. Google will have other partners in the program and will also allow merchants to submit directly if they don’t work with one of their partners.
