Google Merchant Center
What: The hub of Google’s Commerce initiatives, in my humble opinion. Google Merchant Center is the place to upload your product data to Google and make it available to Google Product Search, Google Affiliate Network, Google AdWords, Google Commerce Search, and more.
Important Links:
-Google Merchant Center Blog
-Google Merchant Center Data Feed Specs
Google Commerce Connections:
-The Google Merchant Center data feed powers Google Shopping, aka Google Product Search
-The Google Merchant Center data feed can power a merchant’s Google Affiliate Network account and is required to take advantage of Product Listings Ads
-The Google Merchant Center data feed powers Google Commerce Search
-The Google Merchant Center data feed can be used to augment Google AdWords listings through the Extension Ads ad
-Your Google Merchant Center account can hook up with your Google Checkout account
