Google has a booth at Internet Retailer. It’s a small one, the 10×10. And as opposed to the normal plethora of products, Google is only displaying three…and not the ones you’d expect. Nowhere to be seen is Google Product Search, Google Merchant Center, Google AdWords, and Google Places. Instead, it’s Google Affiliate Network, Google Commerce Search, and Google TV Ads.
Not sure how or why these three products were chosen, but it seems to have been a last minute decision as the booth is at the end of a row.
We’ll let you know what she has to say.
In November of 2009, Google started testing a new ad format called Google Product Lising Ads. I will refer to the ad format as Product Listing Ads or just Product Listings. While Product Listings was announced on the Google AdWords blog and is called a new feature of Adwords in this Google Ad Innovations video, it’s easier to consider this a Google Affiliate Network product as the merchant pays on a Cost Per Acquisition/Action (CPA) basis.
Regardless of which unit within Google owns this product at this point, here are the important details: